You need to engage our short little attention spans. Milliseconds before your page is swiped away. How? Great infographics work.
Whether we undertake any or all of the research, or you provide it, suffice to say that delivering your message with text and images is highly effective.
Intuitively we all know that visuals make for great story telling. And empirically the science supports this. Researchers at MIT found that we’re capable of processing an image that is viewed for as little at 13 milliseconds (0.013 seconds). In other words visuals make an impression at lightning speed.
Just the Facts Ma’am
We pride ourselves on researching reliable sources of information. Our infographic for the Southern Resident Killer Whales is a good example. Research used the Centre for Whale Research, US EPA, Canadian Department of Fisheries and Oceans; National Geographic; and the Smithsonian Institute. Final documents were reviewed by several of these organizations which suggested final edits that we incorporated.
Lies, damned lies, and statistics
In this age of “alternate facts” and “fake news” numbers are often used to give the appearance of credibility. For instance, 97.6% of all statistics are made up on the spot. That was one of them. Looks credible, but it’s entirely bogus.
If you’ve been researching infographics, you may have also found this commonly quoted factoid, “the human brain processes images 60,000 times faster than text”. Well there is no credible source for this statement. Ditto for “we only use 10% of our brain” — fake factoid.
We prefer to cut the “alternate” from “alternate facts” and the “fake” from “fake news”. Your message is just so much better that way.
Who we Are
Info-graphics.ca is your source for clear simple messages. It’s a sister site of Far & Wide Marketing Inc and focused exclusively on infographics.
Our infographics work and are often dovetailed with broader marketing strategies for Far & Wide clients. But the range of styles for infographics is so diverse we realized they deserve their own site.
Both sites share the same creative team. Our marketing communications are at work for a diverse mix of clients. But we really love working for environmental causes that want to broaden their audiences. Causes like helping species at risk, habitat conservation, renewable energy, sustainable low-impact practices — these are all achievable with the will and commitment to make a change.
Sometimes they just need a clear, simple message.