University Appeal for UBC

University appeals raise billions annually for universities across North America. In 2014, Canadians gave $18.5 billion to the university appeal of their choice. In 2015 U.S. colleges raised $40.3 billion. The UBC Blue & Gold university appeal is the most extensive fundraising campaign for students in UBC’s 104-year history.

Our infographic for this UBC appeal campaign was a snapshot of where your donations went and what they accomplished. And those are no small accomplishments — $202.73 million last year which created 113 new scholarships; provided financial support to 5,752 UBC students; and funded 282 new research projects.

UBC sent us a list of numbers and turned us loose.

Result? An infographic that’s a super-quick read and shows you where the money goes; who it’s benefited; and the contributions UBC students have made to the world. Nice. And concise.

Students are at the heart of what we do. Ultimately, we want to ensure that more students get access to the best possible education without overwhelming financial concerns. Our Blue & Gold Campaign for Students goes a long way to helping achieve this and demonstrates the positive impact donor support has on our community.

— Santa J. Ono, UBC President and Vice-Chancellor


  • Creative direction
  • Design
  • Custom illustrations
  • Production