Exploded view diagrams can bring to mind high-tech computer generated images. But sometimes high-touch is a better option than high-tech.
That was the case with the cut-away exploded view of these hand-crafted boots.
To reinforce the custom-built, one-of-a-kind craftsmanship that went into each pair, we opted for a hand-drawn exploded view that detailed the quality of construction.
And to reinforce the tactile, high-touch quality we opted to print these on chip board rather than a fine printing paper.
The result? A truly unique marketing companion piece for these top-quality, hand-made biker boots.
But just because it’s hand-drawn, doesn’t mean we sacrificed clarity or detail. We showed everything from top-stitching down to hob nails. The ability to look at a product and create an accurate, detailed image is arguably becoming a lost art, but it’s alive and well with our in-house illustrators.
Occasionally those quickie sketches don’t need to be polished at all like you see in this ‘back-of-the-envelope’ example I texted to a friend struggling with an August wasp infestation.